A newly-arrived immigrant, Benjamin Lafer founded the Lafer business in 1927. Today, it is one of the longest-standing furniture companies in Brazil. From the outset, a determined Lafer was committed to quality and excellent customer service, an ethos which remains in place to this day. Already in its second generation, the company entered into furniture design and production in 1961. Creativity and technological innovation supported a series of remarkable products, which caused ripples in the marketplace, due to advanced design and affordability.